Search Engine Marketing

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components. Keyword Research Up to 100 keywords will be researched -- is your target market really searching for the words that you think that they are?

Keyword Selection

Search terms that actually show high marketing potential will be chosen to incorporate into your optimization and marketing project.

Search Engine Friendly Web Design Analysis

Certain web design practices could actually harm the high search engine ranking potential of your web site. If any of these issues exist in your web site, we will inform you, make recommendations and make possible changes at your discretion.

Crawler Accessibility Conformity

We makes sure that your web site conforms to search engine friendly guidelines to ensure that optimized pages are crawled, spidered and indexed.

Search Engine Ready HTML Coding

The HTML of your web pages must be properly coded to ensure high search engine positioning potential.

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